Eatscation

Hot Deals, All Summer Long

I led the creative development of “Eatscation,” a summer-long Uber Eats campaign built around the season’s hottest delivery deals, in partnership with the agency Special Group. It was Eats first take on a seasonal deals platform, and it set the foundation for how we approached deals going forward. Each week highlighted a new restaurant partner, paired with custom vintage-inspired summer artwork by the very talented Gustaf Öhrnell Hjalmars.

Welcome to Eatscation

An illustrated world with all your favorite national brands.
With so many brand partners to showcase, we leaned into illustration to create visual consistency, control, and a cohesive summer feel. Each piece includes a subtle Uber Eats moment alongside elements of each restaurant’s brand— small slices of summer Eats life. The work showed up across social, email, and in-app.

A Flexible System