Eatscation

Hot Deals, All Summer Long

I led the creative development of “Eatscation” in partnership with the agency Special Group: a summer-long Uber Eats campaign built around the season’s hottest delivery deals. It was Eats first take on a seasonal deals platform, and it set the foundation for how we approached deals going forward. Each week highlighted a new restaurant partner, paired with custom vintage-inspired summer artwork by the very talented Gustaf Öhrnell Hjalmars.

Welcome to Eatscation

Small slices of summer, brought to life in a deliciously graphic world featuring everyone’s favorite national brands.

With so many brand partners to showcase, we leaned into illustration to create visual consistency, control, and a cohesive summer feel. Each piece includes a subtle Uber Eats touch alongside elements of each restaurant’s brand the work showed up across social, email, and in-app.

A Flexible System