Uber Eats x
Petsmart
The Best Pet House Ever
To announce PetSmart delivery being available on Uber Eats we (Uber Eats & KAMP) designed and built the Best Pet House Ever: a dreamy larger than life pet house furnished with the ultimate selection of PetSmart products for dogs, cats, reptiles and rodents. Naturally we launched with an open house in Brooklyn along with a a 3D home tour listing on Zillow where $1M worth of shoppable promo codes for Uber Eats were hidden throughout.
The Architecture
We designed a six room, 280 sq ft multi-species petopia for the enjoyment of four-legged friends and their owners alike. The exterior was made to look like a classic A-frame dog house blown up to human proportions, while the interior featured home furnishings scaled down to pet size.
The Bedrooms
Dog Gaming Corner
Dog Room + Built in Closet
Cat Quarters
Cat Ensuite Bathroom
Lizard Lounge
Lizard Lounge + Catio
The Common Areas
Open Front Door + Doorbell(s)
Open Concept Living Room
Kitchen + Built In Island Bowls
Custom (Stocked) Fridge
A [Shoppable] Zillow Listing
We created a first of its kind shoppable 3D listing where anyone anywhere could tour our house and shop each individual Petsmart product. Hidden within each items detail was $1 million worth of Uber Eats promo codes to then buy each item at a discount on our app. Viewers could explore every inch of the home. Shout out to our amazing Listing Agent, Whosa Good Realtor, for all the hard and detailed work in this listing!
Good People:
Agency - Kamp Grizzly
Agency Creative Director - Simon Armour
Agency Creative Oversight - Me!
Uber Marketing Lead - Meredith Savatsky