Postmates

Postmates: Fee-Free

Tired of excess food delivery fees? Try goin’ feegan.

Eat the food, not the fees

Of course we all love LA and love to hate LA. It’s an inspiring melting pot of artists, cultures and all things health and wellness. To promote Postmates biggest promotion deal we took a page out of the LA lifestyle book and made eating fee-free the hottest new trend. This was a full 360 campaign and LA only take over. TV, Social, OOH, CRM, Digital Banners -you name it we fee-free’d it. This was a first for the Uber in-house creative team, covering everything from initial concepts to final executions.

eat the food not the fees OOH

Generic Food Imagery

A concept and deal so simple that a certain competitor had to borrow it for their 2026 Super Bowl

Good People:
Director - JJ Adler


DP - Adam Bricker


Photographer - Ian Shiver
Food Stylist (stills) - Sue Li

ECD - David Kim