Uber Eats x

Petsmart

The Best Pet House Ever

To announce PetSmart delivery finally being available on Uber Eats we (Uber Eats & and our partner agency KAMP) designed and built the Best Pet House Ever: a dreamy larger than life pet house furnished with the ultimate selection of PetSmart products for dogs, cats, fish, reptiles AND rodents (check out that hamster rain gutter tunnel). Naturally we launched with an open house in Brooklyn along with a a 3D home tour listing on Zillow where $1M worth of shoppable promo codes for Uber Eats were hidden throughout.

The Architecture

We designed a six room, 280 sq ft multi-species petopia for the enjoyment of four-legged friends and their owners alike. The exterior was made to look like a classic A-frame dog house blown up to human proportions, while the interior featured home furnishings scaled down to pet size.

The Bedrooms

The Common Areas

A [Shoppable] Zillow Listing

We created a first of its kind shoppable 3D listing where anyone anywhere could tour our house and shop each individual Petsmart product. Hidden within each items detail was $1 million worth of Uber Eats promo codes to then buy each item at a discount on our app. Viewers could explore every inch of the home. Shout out to our amazing Listing Agent, Whosa Good Realtor, for all the hard and detailed work in this listing!

The Open House

Once our listing was up naturally we kicked everything off with a one day, invite only open house activation at Domino Park in Brooklyn, NYC. Media, influencers, and Uber One members (and most importantly pets) were invited to tour the pet house IRL. “For Sale” yards signs, listing one-sheets, the best realtors in the city.