Uber Eats Grocery
Fresh Groceries Delivered
Groceries are very personal. Produce selection is an art. Why would anyone want a stranger to do their shopping for them? To build more trust and attract more attention to Uber Eats’ grocery business we created a library of images focused specifically on produce and our courier’s process.
Global Image Library
We partnered with our favorite pair of food eyes Graydon Herriott and visited 4 different grocery stores. It was important for us to shoot in real Eats grocery locations with real Eats couriers. We wanted to give our audience an authentic look into who is behind their shopping and how they do it- while also making each produce item shine like the delicious heroes they are
Sequential Set Ups
In-App Guidance
Live Updates
Inspection
Selection
Freshest Items
Complete Cart
Packaged
Out for Delivery
Good People:
Photographers - Graydon Herriott
Food Stylist - Sue Li
Prop Stylist - Aneta Florczyk
Art Director - Patrick Hogan
Creative Lead - Nina Golik
Product Marketing Lead - Molly Reynolds