Horror Codes
Do You Want To Play A Game?
Halloween is a favorite holiday for Uber Eats. We love the horror, we love the fear, we love to sell candy. But not everyone thinks of Uber Eats as their first candy source. So we partnered with the creative folks at Rethink NY to breakthrough and dial up the fear factor. We turned 10 of the most iconic lines in horror movie history into Uber Eats promo codes for 60% off candy. Almost like our game of hangman, each day we invited horror fans to guess the iconic quote themselves by releasing videos, emails and social posts with context clues of the film along with missing letters of the quote. I hate scary movies.
If You Know The Horror, You Get The Candy
We even created our own terrifying short horror film shot on a set in an old-school video rental store with an obsessive video clerk who forces his captives to get the movie quotes right.
Web
Out of Home & CRM
Good People:
Agency - Rethink NY
ECD - Daniel Lobatón & Tara Lawall
Director - Aaron Stoller
Uber Creative Lead - Nina Golik
Uber Marketing Lead - Kirsten Cave