Uber Eats Grocery

Fresh Groceries Delivered

Groceries are very personal. Produce selection is an art. Why would anyone want a stranger to do their shopping for them? To build more trust and attract more attention to Uber Eats’ grocery business we created a library of images focused specifically on produce and our courier’s process.

The Library

We partnered with our favorite pair of food eyes Graydon Herriott and visited 4 different grocery stores. It was important for us to shoot in real Eats grocery locations with real Eats couriers. We wanted to give our audience an authentic look into who is behind their shopping and how they do it. And of course wanted to make each produce item shine like the delicious heroes they are

The Process

A [Shoppable] Zillow Listing

We created a first of its kind shoppable 3D listing where anyone anywhere could tour our house and shop each individual Petsmart product. Hidden within each items detail was $1 million worth of Uber Eats promo codes to then buy each item at a discount on our app. Viewers could explore every inch of the home. Shout out to our amazing Listing Agent, Whosa Good Realtor, for all the hard and detailed work in this listing!

The Open House

Once our listing was up naturally we kicked everything off with a one day, invite only open house activation at Domino Park in Brooklyn, NYC. Media, influencers, and Uber One members (and most importantly pets) were invited to tour the pet house IRL. “For Sale” yards signs, listing one-sheets, the best realtors in the city.

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